A Consent Management Platform (CMP) is a software solution that supports companies in collecting, managing and documenting user consent for the processing of personal data. It makes it possible to comply with data protection requirements such as the GDPR.
Core aspects of a CMP:
• Central management of user consents
• Storage and management of consent logs
Why is a Consent Management Platform important?
CMPs help companies to comply with strict data protection regulations such as the GDPR.
They provide visitors with clear information and control over the use of their data.
The correct management of consents reduces legal risks and possible fines.
Transparent handling of user data strengthens trust in the brand.
CMPs automate the consent management process, saving time and resources.
Our approach for Consent Management Platforms
User-friendly interface
We design intuitive preference centers that make it easy for users to manage their consents. It is also possible to determine existing consents using an easy-to-use user interface.
Central administration
Our system acts as a central database for all consents and enables efficient administration across different channels. It is also possible to manage complex relationships and to manage consents between partner companies, as is necessary for complex sales structures.
Flexibility and adaptability
Our CMP can be seamlessly integrated into existing systems and adapted to specific company requirements. For example, before an email is sent, it can automatically check whether consent has been given to contact via email.
Compliance and security
We ensure compliance with current data protection regulations and implement robust security measures to protect the data collected. The legal conditions for complex multi-tenancy are also observed so that you can use the CMP together with partners.
Your benefits from a Consent Management Platform
✔ Legal certainty through GDPR-compliant consent management
✔ Improved user experience through transparent data protection practices
✔ Optimization of marketing activities based on precise consent data
✔ Reduction of manual processes and increased efficiency in data protection management
✔ Sound basis for decision-making thanks to detailed consent protocols
Reference project: CMP for a customer in the automotive industry
We developed a customized consent management platform for a company in the automotive industry that efficiently handles user consent. The solution makes it possible to manage customer preferences for contacts and to obtain and process consent from leads online.
Key functions:
• Lead consent can be captured via a standardized REST API from many different sources (website, social media, on-site conversations).
• Different assignment of rights for retailers and companies
• Coupling and integration with other management platforms and websites
The CMP was specifically tailored to the customer’s needs and fully linked to the website and CRM to ensure seamless collection, documentation and management of consent in accordance with GDPR requirements between customers, companies and their dealers. In addition, essential administration functions have been integrated into the CRM user interface to enable quick and easy administration.
Our advantages at a glance
From years of experience to innovative technologies – here’s why we are the ideal partner for your IT projects.
For over 20 years
Over two decades of experience shape our work. Our extensive expertise ensures reliable and future-proof software solutions.
Agile development
Our flexible approach enables quick adjustments and continuous improvements throughout the entire development process.
Comprehensive expertise
Our versatile team covers all aspects of software development, from conception to maintenance.
Post-implementation support
We provide extensive support after implementation, including maintenance, troubleshooting, and opportunities for further development of the software solution.
Cost Transparency
Precise financial planning is key to the success of your new product. We provide tailored budget recommendations, continuously analyze costs, and optimize resources.
100% Security
mip consult GmbH brings years of experience in both information security and data protection. The protection and security of your data is our highest priority.
Technological Pioneers
We always rely on the latest technologies and frameworks to create future-proof solutions.
Quality and Security
We place the highest value on robust, secure, and reliable software that meets the strictest quality standards.
Frequently asked questions
Some of the most frequently asked questions about the Consent Management Platform.
What exactly is a Consent Management Platform?
A CMP is software for managing user consents for the processing of personal data.
Why does my company need a CMP?
To comply with legal data protection regulations, strengthen user trust and manage consent efficiently.
How does a CMP work on a website?
It can display a banner or pop-up to visitors asking for their consent and save their decisions or be linked to the website via an interface so that it can pass on the consent recorded.
Is a CMP only relevant for websites?
No, it can also be used for apps, CRM systems and other data collection channels. In sales processes, the CMP should become the central workspace, as consent should be verified beforehand for every form of contact using the data recorded in the CMP.
Can a CMP be adapted to our specific business requirements?
Yes, most CMPs are flexibly configurable and can be customized.
How does a CMP support GDPR compliance?
It helps to obtain, document and manage consent in accordance with GDPR requirements.
What types of consent can a CMP manage?
CMPs can manage different types of consent, e.g. for cookies, telephone or email marketing or general data processing.
How can a CMP be integrated into existing systems?
A CMP can be integrated into or linked to existing websites, apps and marketing tools via APIs and plugins.
What role does a CMP play in requirements engineering?
It helps with the definition and implementation of data protection requirements in software projects.
Would you like to find out more about how a customised Consent Management Platform can support your company?
Contact us for a free consultation. Our experts will be happy to help you develop a solution tailored to your specific requirements.