A product database is a central system for storing, organizing and managing product information. It serves as a uniform source for all product-related data in your company.
Important aspects of a product database are:
✔ Central storage of all relevant product attributes
✔ Version control and standardization of product data
✔ Support for the entire product life cycle
Why is a
product database important?
Increased efficiency through centralized data management
Improved collaboration between departments and with suppliers
Reduction of errors through standardized data structure
Optimization of business processes through automated tasks
Enabling consistent product presentation across all channels
Our approach to product databases
Comprehensive attribute recording
The process begins with a requirements engineering workshop in which all relevant requirements and product attributes are systematically coordinated. Through a thorough analysis, we ensure that every aspect of your products is taken into account – from technical specifications to marketing information and logistical data. This creates a solid foundation for further development.
Flexible data structure
Our product database solution offers a customizable data structure that makes it possible to define predefined selection options for each attribute. This ensures consistency and facilitates data maintenance.
Seamless integration
By implementing APIs, we enable a smooth connection to other systems such as CMS, merchandise management systems, websites and product configurators. This promotes efficient data exchange and reduces manual input.
Automated updating
Our system automatically updates product information as soon as new products are added or existing data is changed. This ensures that all connected systems always have up-to-date information.
Your
benefits from a
product database
✔ Time savings through centralized and automated data management
✔ Cost reduction in the procurement and updating of product data
✔ Improved data quality and consistency across all sales channels
✔ More efficient collaboration with suppliers and partners
Reference project: Product database for a customer in the automotive industry
A customized product database was developed for a company in the automotive industry, which serves as a central platform for managing product descriptions. The database is connected to other systems via an API interface to enable smooth data exchange. Suzuki can create new vehicle models in the application and add the relevant data itself.
Coupling and use:
- API connection to other systems, such as the Car Configurator or the website for data transfer
- Requirements engineering was carried out to optimally adapt the structure of the database to Suzuki’s requirements
This customized solution enables customers to manage their product data efficiently and integrate it seamlessly into their existing systems.
Our advantages at a glance
From years of experience to innovative technologies – here’s why we are the ideal partner for your IT projects.
For over 20 years
Over two decades of experience shape our work. Our extensive expertise ensures reliable and future-proof software solutions.
Agile development
Our flexible approach enables quick adjustments and continuous improvements throughout the entire development process.
Comprehensive expertise
Our versatile team covers all aspects of software development, from conception to maintenance.
Post-implementation support
We provide extensive support after implementation, including maintenance, troubleshooting, and opportunities for further development of the software solution.
Cost Transparency
Precise financial planning is key to the success of your new product. We provide tailored budget recommendations, continuously analyze costs, and optimize resources.
100% Security
mip consult GmbH brings years of experience in both information security and data protection. The protection and security of your data is our highest priority.
Technological Pioneers
We always rely on the latest technologies and frameworks to create future-proof solutions.
Quality and Security
We place the highest value on robust, secure, and reliable software that meets the strictest quality standards.
Frequently asked questions
Some of the most frequently asked questions about rollout, training, support and maintenance.
What are the most important functions of a product database?
The most important functions of a product database include the central storage of product information, version control, attribute management, categorization, search functions, user rights management, API interfaces for system integration and reporting tools.
How does a product database differ from a conventional ERP system?
While an ERP system covers various business processes, a product database focuses specifically on the management of product information. It offers more in-depth functions for product attributes, variants and media assets, which are often limited in ERP systems.
What types of companies benefit most from a product database?
Companies with a broad product range, e-commerce providers, manufacturers, wholesalers and retailers benefit in particular. Companies with complex product information or frequent product updates also benefit greatly.
How long does it typically take to implement a product database?
The implementation time varies depending on the size of the company and the complexity of the products. Smaller projects can be completed in 2-3 months, while larger implementations can take 6-12 months. Thorough planning using requirements engineering methods and data preparation are crucial for success.
Can a product database be linked to existing systems?
Yes, our product databases offer extensive API interfaces. They can be connected to ERP systems, CMS, e-commerce platforms and other enterprise systems to ensure seamless data exchange.
What security measures are implemented to protect product data?
Security measures include strict access controls, encryption of data both at rest and in transit, regular backups, audit trails to track changes and the ability to set up role-based access rights.
How does a product database support the internationalization of product information?
Product databases enable the management of multilingual content, the adaptation of attributes to local markets (e.g. units of measurement), the management of market-specific prices and compliance with regional regulations. This facilitates the consistent presentation of products on international markets.
How can a product database improve the customer experience?
By providing consistent and detailed product information across all channels, a product database improves the customer experience. It enables more precise product searches, facilitates product comparisons and ensures that customers always receive up-to-date and accurate information.
What are the best practices for maintaining and updating a product database? The best practices include
Regular review and updating of data
Implementation of a clear workflow for data changes
Training employees in how to use the system
Use of data validation rules to ensure data quality
Regular backups and versioning of important changes
Continuous optimization of the data structure based on business requirements
Want to learn more about how a customized product database solution can help your business?
Contact us today for a free consultation. Our experts will be happy to help you develop the optimal strategy for your specific requirements.